TKWeb's Social Media Division supports our client’s goals, establishing and maintaining a global presence by developing a long term social media marketing plan that is sustainable for a business of any size.

Current Projects:

The One Event

Developing website and social media infrastructure to launch soul parties. The 1000 Souls Gathering on 7–7-2010 for a collective experiment. The 7-7-2010 Event is the first of four online events that culminates on 10-10-2010 with One Million people uniting to collectively launch TheOneEvent.org to the world. John Francis ultimately gathers 1 billion people on-line on December 21, 2012 to initiate the 2012 Soul Shift. To create a paradigm shift in human consciousness.

Webseries and Movie Promotion

Your Living Dead Productions has a long term webisode release scheduled, and TKWeb is handling their media presence and internet visibility, including the (real world and on-line) geocashing of the webseries and marketing materials, along with a social media campaign designed specifically to enhance maximum exposure to cult audience of zombie movie fans.

Book Publishing

TKWeb is working with authors, assisting them to self-publish their books and create a social media presence.  Currently scheduled for release is Red Elk Speaks book of Short Stories and London Calling, the autobiography of Maggie London (aka d'Abo) the famous actress and model from the 1960's (2001 A Space Odyssey, A Hard Day's Night, Vidal Sassoon hair model and girlfriend).

The campaign for Red Elk's book is focused around his blog RedElkSpeaks.com (created by TKWeb). Other social media networks are utilized to drive traffic to this blog in anticipation of the release of his book. Daily blog posts and tweets have driven hundreds of visitors specifically interested in Native American Medicine Man Tellings. This sophisticated social media presence includes but is not limited to:

• Red Elk Speaks Blog
• Google Reader
• Facebook
• Twitter
• LinkedIn
• YouTube
• Friendfeed
• Digg
• StumbleUpon
• Gravatar

Event Marketing

TKWeb supported the Social Media Conference NW on March 25, 2010 by building the structure of the live blog and assisting in the War Room throughout the duration of the conference events.  For more information: Social Media Conference NW

A powerful social media campaign is multi-faceted cross-linking various social networks and targeting a specific audience, including:

• Manage all client projects in regards to social media applications to their business.

• Create a specialized business plan to suit the needs of the customers.

• Design and adjust unique social media marketing applications that draws two-way conversations with the consumer and business employees.

• Create visibility, transparency, and integrity with an open conversation in public for future business goodwill.

• Design, create content, manage blogs and integrate with popular social media platforms.

• Maximize business products and branding by focusing on Search Engine Optimization.

Basic search engine optimization (SEO) for your site has two parts. (1) optimize the pages on your site, (2) make sure the most common and important search engines and directories have your website listed.

Part 1 - Optimizing Your Pages

1. SEO begins by first determining the most important keywords and phrases for your business. What are the words and phrases used by qualified leads trying to find your products? Are you sure you really know them? We’ll work with you to develop a list, then research each keyword and phrase to determine its effectiveness.
   

1. Once we have a solid list, it’s critical that we strategically place appropriate keywords and phrases in four places on each page of your site. In the past, it was simple enough to load the page with keywords ‘behind the scenes,’ but search engines like Google and Yahoo have become far more sophisticated, and over-placing keywords can actually do you harm. Content for each page needs to be specific and backed up by actual copy.
   

We’ll the targeted keyword phrases in these four places on each page:

1.  

   • Page Title

   • Page Meta Description

   • Meta Keywords

   • Within the Page Content

The first three exist in the page <head> and serve various essential functions. For example, the 'description' is what many search engines display (as the description of the site) with the search results.

Search engine robots that index your site (also known as spiders), such as those used by Google, read all four of these. A page that is optimized for the search engines should have the (same) targeted keywords and phrases in all four places.

Directories differ from search engines. A directory is more like the yellow pages, where each website is listed in one specific category, and has a written description (advertisement). Usually, to get into a directory you have to ask, and often pay $5 to $15. Search engines have automated robots that read and index every website they can find. You can also alert the search engines of your presence (ask them to index your site).

Getting listed in key directories, such as Yahoo, is important because many people use these resources. But it is also important because it helps your site's rank on the search engines, such as Google. Many directories and search engines require small payments for getting listed. A budget of $50 to $100 per month is well spent here, usually including some smaller directories, which are more topic specific.

Your page content is very important when it comes to SEO. Besides getting your keyword phrases into the content text, there are a number of other factors that can improve your rank on Google and other search engines. Some examples include:

• Using the proper html formatting tags that help the search engine robots easily index your site properly.
  

• Having your best search engine optimized content (content that includes your targeted keywords) at the top 1/3 of the page.
  

• Adding 'alt' tags to the pictures on your site.